Free Copywriting Resource

The 4 Buyer Archetypes: Write Copy For Every Personality

An actionable guide to help you get inside the mind of your ideal client and write copy tailored to their buying process.

    Is your copy speaking directly to your ideal clients?

    let’s take out the guesswork

    Discover The Four Buyer Archetypes: Write Copy For Every Personality—your go-to guide to understanding the four distinct buyer archetypes and how to write copy that honors their distinct decision-making process so you can easily convert them into dream-boat clients.

    What’s inside:

    • Clear descriptions of each archetype: CEO, Thinker, Feeler, and Fun-Lover.

    • Step-by-step instructions on how to curate your copy for each buyer archetype.

    • Recommendations on the best types of photos and testimonials.

    • Reflective prompts to integrate your knowledge and start writing ASAP.

    Hey, it’s Ari!

    Meet your neighborhood wordsmith

    I’m a licensed therapist, strategic copywriter, and queer, neurodivergent, witchy soul who specializes in helping therapists and healers elevate their practice through heart-centered copy and purpose-driven email marketing.

    By blending clinical insight, intuitive wisdom, and no-fluff content strategy, I’ll show you how to express the essence of your heart’s work, authentically connect with your audience, and attract right-fit clients to grow and scale your business.

    My copy has been doing the heavy lifting of filling my business for years, and I can show you how to do the same.

    Download The 4 Buyer Archetypes: Write Copy For Every Personality