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Steam rises from your coffee, your cat purrs contently at your feet, and you don't have to think about clients for the next hour.

In any other instance, you'd feel fabulous.

Except you're about to write a blog or social post and have no clue how to make your content stand out amongst all the noise out there.

You stare at your Google Doc or Canva slide in despair, churn out half-hearted content, and feel your stomach lurch when you check your analytics later and see the engagement was not what you hoped for.

Your headline could be the villain in this story. Here's how:

Headlines serve as first impressions for your content. Within seconds, your readers will determine if they will read more of your post or click away.

If your reader doesn't open your email or blog, everything else you wrote is moot. Working on your headlines is always worth the time.

To make your content instantly more appealing, let's ensure your headline is the hero every time. 🦸🏿‍♂️

5 Copywriter-Approved Tricks to Take Your Headlines from Blah to Book Now!

Today's Example: 5 Benefits of Depression Therapy.

*Important Disclaimer: These tricks work best when your headline is the first impression of your content.*

1. Throw in an adjective to incite curiosity. ​See a list of conversion-happy adjectives here.​

• 5 Unexpected Benefits of Depression Therapy

• The Remarkable Power of Depression Therapy in 2024

• 5 Research-Backed Benefits of Depression Therapy No One Talks About

2. Make it specific to your ideal client's top struggles.

• How Depression Therapy Can Improve Your Friendships

• How Your Self-Esteem Changes When You Start Depression Therapy

• How Depression Therapy Helps With Political Uncertainty

3. Speak to your niche's top pain point in their words

• For Highly Sensitive People: How Depression Therapy Helps You Stop Feeling Like A Burden & Ask For What You Need

• How Depression Therapy Helps Ambitious Professionals Rediscover Their Spark

• For Overwhelmed Parents: How Depression Therapy Supports You During The Toddler Years

4. Highlight niche-specific relevance.

• Why Depression Therapy Matters to Expectant Parents

• What New Teachers Need To Know About Depression Therapy

• Why Depression Therapy is Essential for Young Adults in the Digital Age

5. Address a common misconception.

• Depression or Winter Blues? How to Tell When It’s More Than Seasonal Sadness

• Is It ADHD or Depression? How Depression Therapy Can Help Clarify Your Mental Health Concerns

• Feeling Down After Retirement? Here's What You Need To Know About Depression Therapy

Should ChatGPT Write Your Headlines?

ChatGPT is great for giving you ideas and templates. However, my experience is that most ChatCPT-generated headlines feel a little off, cringy, or use ​common AI tells ​that turn off readers.

My motto: Treat ChatGPT like your assistant, not your Creative Director.

No shame if you need a little AI assistance to get your creative juices going. Always run the final choice through your amazing brain, your values, what you know about your ideal client, and solid copywriting practices.

You can generate awesome headlines without AI, by just doing an old-school brainstorm and a little research. Marketers wrote bot-free for years and did just fine.

What about SEO? 💻

If SEO is part of your strategy, then weigh these content improvement techniques with your SEO game. Perhaps your content's goal right now is to fill your headline with keywords to make Google happy. That's okay.

But, remember, your content must still be relevant to humans—you know, the people you love to work with and support your biz. Consider keywords that might align with the tactics above so you can make Google and your ideal client eager to click.

✨✨✨

Feeling stumped by headlines? Let me help!

XO Ari 🩵

P.S. If you'd rather work through your headlines together, check out a ​1:1 Copy Mentoring Session!​ Let's jam! 🥁

P.P.S. My Tarot Readings are live! Get intuitive guidance around blocks in your business, relationships, or soul's path. ​Book your reading here.​