🎙️ The Power of Buyer Archetypes in Copywriting for Therapists
My latest podcast appearance on the Raised to Empower Podcast.
I had a blast chatting with Ashley Comegys, host of the Raised to Empower Podcast, about how therapists can improve their practices using effective copywriting and marketing strategies.
We discuss the importance of understanding buyer archetypes and how they can guide you in creating copy that resonates with your target audience, as well as seeing your copywriting blind spots.
I give quick tips to tailor your copy to different buyer types (this is key!), create compelling headlines, and implement the essential components of successful copywriting.
Plus, hear how being authentic in your writing can help you connect meaningfully with potential clients.