Is Your New Idea Viable? A Copywriter’s Checklist for Launching New Offers
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Some say there's no such thing as a bad idea.
I will say, some ideas are right for you, and some aren't.
Certain ideas will...
...make you more money than others.
...give you more energy than others.
...be more sustainable than others
In my early days as a copywriter, I “stayed in my lane.” You had an idea? Well, great, it’s my job to write copy for it – no matter what my gut said about its viability for you or your business.
That was the right thing to do at the time. That's not why my clients hired me, nor did I have enough data and experience to tell them how to think critically about their ideas.
But now I do.
At my heart, I'm a writer and a strategist. I want to help you flesh out the viability of your idea, give it an irresistible message, and bring it to life with words.
If you’re thinking about a new offering this year, or a rebrand, consider these steps:
Assess your energy
Do you have the time, energy, and emotional/mental resources to follow through on this idea?
Do you have the space to iterate this idea if the first version doesn’t work?
Do you feel deep-in-your-bones inspired by this idea? Or like you “should” do it because others expect it from you?
2. Explore profitability potential
Is this idea something your audience/ideal clients are truly asking for?
Will your audience eagerly pay money for this offer? (Be honest.)
Is your audience or following large enough to make this idea profitable?
Have you done enough market research to see how your offer could stand out and be a go-to choice?
Do you have social proof (i.e. testimonials, case studies, etc.) to back up the credibility of this offer?
💭 Profiability vs. Passion?
Unfortunately, it’s a capitalistic mindset to measure an idea's merit by profitability. Some ideas are worth pursuing for reasons beyond immediate income, like for purpose, fulfillment, or professional growth. That's okay.
Launching my intuitive tarot readings last year was less about making more money, and more about my evolution as a business owner. It took me about 6 months between "I'm gonna do this" to "It's live!" because I needed to wait until I had the capacity for something completely new.
Always assess your energy before profitability.
Without the life force and joy behind the idea, even the most profitable idea won’t be sustainable for you.
3. Inventory your resources, support, and skill
Do you have the skills to execute all components of this idea? Or know people who do?
Do you have the financial resources to start and sustain this idea?
Does your team know how to make this idea happen?
Do you have enough time (or support) to ensure clients/customers have a good experience, resulting in building a positive reputation?
Is my audience large enough?
One way to consider offer viability is understanding conversion rates. Did you know about 1-2% of your email list subscribers will buy from you?
This can vary by industry, list hygiene, and subscriber engagement. It's a helpful metric when considering if you have a large enough audience to launch an offer.
Final Thoughts: What To Do Next?
It's a lot to ponder. Take your time. Process with a friend or your business group. Freewrite as you sip a creamy latte. Pull some tarot cards.
Remember: The best ideas for you will only get better as you talk them through.
What’s one business idea you are considering this year?
What is one business idea that you are letting go of?
✨ Arianna
Need scroll-stopping words for your new wellness business?
I’m Arianna Smith, a conversion copywriter and email marketing strategist for therapists and wellness professionals.
If you feel overwhelmed by options, I’ll let you know how authentic messaging and copywriting can help your new offer stand out from the crowd. Let’s start with a call and see what heart-centered copy can do for your business.
