Done-For-You Copywriting
for Specialty Therapy Practices and Service-Based Businesses
You didn’t sign up to be a full-time copywriter.
And yet, here you are, squeezing website copy, newsletters, and words that are supposed to sell your work into stolen moments between meetings, while your cold coffee and half-eaten muffin stare back at you.
You know your energy is better spent making thoughtful decisions about your business and team, not writing a service page.
But that kind of spaciousness in your schedule requires copy that is intentional, well-researched, and aligned with both your clinical expertise and your long-term goals.
That’s where I come in.
I take copywriting off your plate and handle it with the same level of care, emotional nuance, and strategic thinking you bring to your business.
Now, your website, emails, and messaging assets do their job while you focus on yours.
(And you can finish your coffee before it gets cold.)
What shifts for you when you trust your copy is strategic, streamlined, and sounds like you?
When you no longer second-guess whether your words will work, hide your outdated website in embarrassment, or feel guilty about the unfinished drafts in your Google Drive, you’ll notice a sense of lightness.
Your essence and expertise are communicated clearly and confidently. Your readers feel seen and respected. And when your ideal clients do reach out, they are feeling informed, eager, and lead with, “When can I get on your schedule?”
Hear from Happy Clients…
★★★★★
“Ari took my vision and made it into a powerful reality, far exceeding my expectations. She is a word magician.”
ALLI CHRISTIE DISNEY
LPC, Therapy Intensive Specialist
★★★★★
“I can’t imagine my business without Ari. She brings stellar writing skills and marketing knowledge. ”
DR. LAURA SPILLER
Owner, PractiSage Therapist Collective & Heights Couples Therapy
★★★★★
“Ari is great at picking up your voice and making your copy sound just like you. It’s a game changer.”
ENID DE JESUS
LMHC, Creator of Radical Introvert Coaching Program
You’re probably already dreaming up what’s possible with professionally crafted copy. Here are a few more:
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Stronger First Impressions
Readers understand your work, your values, and whether you’re a fit before you even meet.
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Words Beyond Surface Level
Blending questionnaires, interviews, research, and deep attunement, I’ll communicate the deeper essence of business.
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Confidence and Care
Your copy will be completed by a professional who thinks deeply about every word, so you don’t have to.
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Ready for the Next Stage
We’ll honor where you’ve been, then craft words that will take you where you’re going next.
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A Newly Spacious Calendar
Release the pressure to to it all, so you can focus on what in your business—or life—is calling to you.
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Copy that Respect the Reader
No sleazy manipulation, pie-in-the-sky promises, or pressure tactics.
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An Asset that Lasts
Done-for-you copy continues working long after it’s initially published, supporting inquiries, sales, and aligned partnerships.
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Your Expertise, Framed Clearly
No complex jargon or oversimplification. Your experience comes through with thoughtful messaging.
How It Works
SHARE YOUR INNERMOST THOUGHTS
We’ll kick off the project with an in-depth brand questionnaire, where you’ll offer me a stream-of-consciousness share of your brand voice, vision, and everything that makes your work unique and transformational.
I’LL GET TO WORK
Armed with a cup of Earl Grey and your vision in mind, I’ll start drafting your copy. Think of me as your copy detective: I’ll dig deep into your ideal client’s pain points, dreams, and buyer psychology to create a compelling message.
LET’S MAKE SURE IT SINGS
Once you get your hands on the freshly-minded words, we’ll have a round of revisions to make sure the copy feels just right.
SHARE IT WITH THE WORLD
Now comes the best part! Hit publish and put your message out into the world.
If there’s a queasy feeling in your stomach…
(and it’s not from questionable leftovers)
When you’ve been responsible for your copy since your first clunky Wordpress website, hiring a copywriter can feel a bit unfamiliar or anxiety-producing.
For most business owners, it’s not only a matter of cost and fit; it’s confronting the discomfort of what it means to hand over how your business is represented to someone else.
But there’s a reason therapists have their own therapist, writers have feedback groups, and surgeons don’t operate on themselves.
You’ve reached a maturation point in your business where your expertise cannot match your ability (or capacity) to write successfully about your work, and that’s a good thing.
This is where a professional copywriter comes in. To see what you can’t see, to write beyond your capacity, and to craft words that are clear, attuned, and solid.
Not to replicate what you’ve done or could do on your own — but to take your message to the next level.
So, please ensure your seatbelt is buckled, and your seatback and tray table are locked in their upright positions, because we’re getting ready for takeoff.
Frequently Asked Questions
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Hiring a copywriter is a lot like finding a therapist—you want to make sure they have the skills to help you, but you also don’t want to dread their calls because you can’t stand the sound of their voice. So, even if I have all the skills you need on paper, if you’re feeling turned off by my website, we probably wouldn’t be a great fit. But if you’re excited by my vibe, intrigued by the possibility of working together, and it wouldn’t be a financial hardship to invest in my services, that’s plenty of reason for us to hop on a call.
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Believe it or not, refreshing or editing your copy can take just as much, if not more, time than starting from scratch. Why? Because a refresh isn’t just about tweaking words. I’m also reviewing the core foundations of your messaging—like your unique message, ideal client profile, and marketing position—to ensure they will stand out.
We can go over your copy on a discovery call to see if it just needs some wordsmithing or if we should consider a stronger approach to your message.
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So glad you asked! SEO stands for Search Engine Optimization, which mean words that make Google happy. While I’m familiar with SEO, I wouldn’t call myself an expert. If you already have keywords in mind, I’m more than happy to strategically weave them into your copy. However, I write for humans first, Google second. So, if making an authentic connection with your clients is your main goal, I’m your gal. If SEO copy is your #1 strategy right now, you might be better served by a SEO-focused copywriter. Many of my happiest clients come to me with their SEO keywords, have me write compelling copy, and then handle the technical SEO themselves. I also partner work with some fantastic SEO specialists who can handle the keyword research if that’s what you need.
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Great question! Yes, your copy needs to feel just right. My process includes multiple opportunities for feedback so we can tweak and refine until it resonates with you and reflects your voice. If you’re still feeling unsure by the end, we’ll hop on a call to talk it through and make any final adjustments. I’m committed to making sure you feel delighted with the result.
If you’ve hired a copywriter in the past and weren’t happy with the final result, let me know. This is valuable information for me to ensure that I can know what didn’t work and get it right for you this time.
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I’ve been a therapist for over 12 years and in the helping profession long before that. Thus, I’m part of the therapist/wellness community in ways most copywriters aren’t, offering a unique blend of on-the-ground experience, creativity, and empathy to my words.
On a deeper level, my copywriting process is also informed by intuition and somatic impressions. I’ll sense your energy/vibe, alongside the energy of your business and ideal clients. Basically, I write firmly rooted in my intuitive impressions AND copywriting strategy.
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While most of my clients are mental health therapists in solo or group practice, I’m also delighted to work with coaches, healers, wellness professionals, holistic-minded providers, spiritually-minded professionals, community leaders, course creators, and more.
The only service providers I am not the right for are those promoting weight loss and diet culture, as that misaligns with my professional values as a Health At Every Size (HAES) therapist.
Scroll-stopping copy is just a click away.
Powered by clinical insight, a time-tested process, and in-depth knowledge of buyer psychology, I write custom done-for-you copy that captures your unique voice, resonates with your clients, and stands out from a sea of AI-generated sameness.
Together, we’ll uncover the heart of your message and craft copy that feels authentic, powerful, and perfectly aligned with your vision.