Done-For-You Copywriting
for Purpose-Driven Therapists and Wellness Professionals
You didn’t sign up to be a copywriter…
Yet here you are, trying to write website copy, newsletters, and a directory profile.
You know your energy could be better spent elsewhere in your business.
You want to focus on what you’re good at—serving your clients, diving into your clinical skills, connecting with peers, and maybe even being a thought leader in your field.
But you can’t do that if your copy doesn’t reflect the heart of your work, your unique message, and what makes you stand out in the crowd.
What can I take off your plate?
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Your website is your first impression—and it’s important you’re building trust from the first click. Clients go to your website to understand who you are and what you offer. I’ll craft each page to reflect your voice and values, so visitors feel welcomed, seen, and inspired to work with you.
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With limited space for words and so many other listings clients can view, having an attention-grabbing profile is essential—one that’s both informative and inviting. I’ll help you stand out with copy that’s clear, compassionate, and speaks directly to the people you’re meant to serve.
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Looking for a new freebie to grow your list? Together, we can create a buzzworthy lead magnet to help serve and grow your audience. Lead magnet packages typically include a multi-page lead magnet, landing page, delivery email copy, and 2-3 email welcome sequence. If you need help with tech setup, I can connect you a trusted techie.
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Sales pages are where interest turns into action, and where your audience will click away or convert into buyers. I’ll write a high-converting sales page that showcases your offer’s value and aligns with your audience’s needs—making it easy for them to say, “Where can I sign up?”
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Email marketing is a no-brainer. It has one of the highest ROIs (between $36 and $40 per dollar spent depending on the type of business), and you don’t have to fight ever-changing algorithms to reach your audience. When your emails serve as direct lines of connection, you can build trust over time. I’ll write engaging, personalized emails that keep your clients informed, engaged, and excited to hear—and buy—from you.
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A great bio is a powerful way to establish trust and credibility from the outset. I’ll craft a bio that’s inviting, authentic, and highlights your unique strengths, education, and training, helping to build that essential trust. You can use this bio for speaking events, your media page, podcast pitches, and more. It’s an incredible tool that you can adapt to fit different audiences and use repeatedly
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Being a guest on podcasts is a fantastic visibility tool to expand your reach, increase credibility, and serve a larger audience. However, you’ll only land a spot if your pitch grabs attention. I’ll write pitches that reflect your expertise and align with each podcast’s audience, boosting your chances of securing that interview. I’ll also help you develop potential talking points, making it easy for hosts to say yes. This service is perfect for providers who are excited and clear about what they want to share and who they want to reach but need assistance crafting compelling and concise pitches due to a lack of time, energy, or strategy.
Hand your project over to me—I’ll make your copy sparkle. ✨
You can get back to making the world a better place.
I’m Arianna Smith, a licensed therapist and professional copywriter, who dances between the clinical and creative on the daily.
Powered by clinical insight, a time-tested process, and in-depth knowledge of buyer psychology, I write custom done-for-you copy that captures your unique voice, resonates with your clients, and stands out from a sea of sameness.
Hear from Happy Clients…
★★★★★
“Ari took my vision and made it into a powerful reality, far exceeding my expectations. She is a word magician.”
ALLI CHRISTIE DISNEY
LPC, Therapy Intensive Specialist
★★★★★
“I can’t imagine my business without Ari. She brings stellar writing skills and marketing knowledge. ”
DR. LAURA SPILLER
Owner, PractiSage Therapist Collective & Heights Couples Therapy
★★★★★
“Ari is great at picking up your voice and making your copy sound just like you. It’s a game changer.”
ENID DE JESUS
LMHC, Creator of Radical Introvert Coaching Program
How It Works
Clarify Your Vision
We’ll kick off the project with an in-depth strategy call, where I’ll dive into your brand voice, core message, and ideal clients. It’s all about what makes your business unique.
Write My Heart Out
Armed with a cup of Earl Grey and your vision in mind, I’ll start drafting your copy. Think of me as your copy detective—I’ll dig deep into your ideal client’s pain points, dreams, and buyer psychology to create a compelling message.
Make Sure It Sings
Once you get your hands on the final draft, we’ll have a few back-and-forths to make sure the copy sings. Your feedback is key, and I want it to feel just right.
Share With The World
Now comes the best part—hitting publish and putting your message out into the world.
Frequently Asked Questions
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I get it—money is an important piece. My rates reflect the time, strategy, experience, and care I put into every project to make sure your copy isn’t just words on a page but a genuine extension of you and your message.
Ultimately, your investment depends on the size and specifics of your project, typically ranging from $2k-10k.
After our discovery call, I’ll provide a custom proposal so you’ll know exactly what to expect. You’ll have a set period (typically 1 week) to move forward with the proposal and secure your spot on my calendar.
Here’s a general range of what to budget for:
Directory profile. starts $800
Sales page, starts $3k
Website copy typically starts $5k
Email Marketing varies based on package size
Lead magnet package starts $2k
Comprehensive copy package, $5-10k
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I’m not the cheapest copywriter out there. Good copy isn’t just about putting words on a page—it’s about deeply understanding your target audience, crafting a message that truly resonates, and inspiring potential clients to take action. There’s a lot of research, strategy, and skill involved in creating copy that feels both effortless and effective.
The truth is, as a business owner, you’re paying for what you need in either time or money. Prior to signing on the dotted line, we will ensure it’s the right time and choice for this stage of your business.
On the other hand, if you are excited to learning copywriting basics, researching your ideal client’s needs, and refining your message, a 1:1 copy mentoring session could be a great fit instead of a full done-for-you service. Not sure? Schedule a intro call.
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Hiring a copywriter is a lot like finding a therapist—you want to make sure they have the skills to help you, but you also don’t want to dread their calls because you can’t stand the sound of their voice. So, even if I have all the skills you need on paper, if you’re feeling turned off by my website, we probably wouldn’t be a great fit. But if you’re excited by my vibe, intrigued by the possibility of working together, and it wouldn’t be a financial hardship to invest in my services, that’s plenty of reason for us to hop on a call.
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Believe it or not, refreshing or editing your copy can take just as much, if not more, time than starting from scratch. Why? Because a refresh isn’t just about tweaking words. I’m also reviewing the core foundations of your messaging—like your unique message, ideal client profile, and marketing position—to ensure they will stand out.
We can go over your copy on a discovery call to see if it just needs some wordsmithing or if we should consider a stronger approach to your message.
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So glad you asked! SEO stands for Search Engine Optimization, which mean words that make Google happy. While I’m familiar with SEO, I wouldn’t call myself an expert. If you already have keywords in mind, I’m more than happy to strategically weave them into your copy. However, I write for humans first, Google second. So, if making an authentic connection with your clients is your main goal, I’m your gal. If SEO copy is your #1 strategy right now, you might be better served by a SEO-focused copywriter. Many of my happiest clients come to me with their SEO keywords, have me write compelling copy, and then handle the technical SEO themselves. I also partner work with some fantastic SEO specialists who can handle the keyword research if that’s what you need.
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Great question! Yes, your copy needs to feel just right. My process includes multiple opportunities for feedback so we can tweak and refine until it resonates with you and reflects your voice. If you’re still feeling unsure by the end, we’ll hop on a call to talk it through and make any final adjustments. I’m committed to making sure you feel delighted with the result.
If you’ve hired a copywriter in the past and weren’t happy with the final result, let me know. This is valuable information for me to ensure that I can know what didn’t work and get it right for you this time.
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I’ve been a therapist for over 12 years and in the helping profession long before that. Thus, I’m part of the therapist/wellness community in ways most copywriters aren’t, offering a unique blend of on-the-ground experience, creativity, and empathy to my words.
On a deeper level, my copywriting process is also informed by intuition and somatic impressions. I’ll sense your energy/vibe, alongside the energy of your business and ideal clients. Basically, I write firmly rooted in my intuitive impressions AND copywriting strategy.
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While most of my clients are mental health therapists in solo or group practice, I’m also delighted to work with coaches, healers, wellness professionals, holistic-minded providers, spiritually-minded professionals, community leaders, course creators, and more.
The only service providers I am not the right for are those promoting weight loss and diet culture, as that misaligns with my professional values as a Health At Every Size (HAES) therapist.
How To Get Started
Please complete an inquiry form (below) to tell me all about your project. We’ll hop on a call to discuss further. After the call, I’ll follow up with a custom proposal that includes pricing, start date, and deliverables.
Heart-centered copy is just a click away.
If you’re looking for a copywriter who can truly capture your voice and connect with your ideal clients on a deeper level, let’s talk.
Together, we’ll uncover the heart of your message and craft copy that feels authentic, powerful, and perfectly aligned with your vision.
