What Tarot Can Teach You About Copywriting {Podcast}
I found my first tarot deck circa 2008 at a dusty, used book store in Santa Fe, NM.
Or perhaps, I should say, the deck found me.
Since then, I’ve had a long and circuitous path with tarot. From ignoring my decks for years to a daily, centering practice. Now I casually read for others, host tarot circles, and read my cards most days.
It was an evolutionary step to combine my two skillsets - copywriting and tarot - this year.
Pop in your earbuds!
What Tarot Can Teach You About Copywriting 🎙️
Click to listen
This podcast will help you whether you’re a die-hard skeptic or a moonlight mystic.
As someone raised by an engineer father and a mother who mimics bird calls at midnight, I am both things. As a therapist and copywriter, I straddle the clinical, intuitive, and strategic on the daily.
But I don’t think it has to be either/or. If you’re a therapist or healer who reads tarot, you have a vast toolbox you can pull from (literally) to help your clients and your business.
How can tarot help you write powerful copy that attracts ideal clients?
At its core, tarot is a collection of powerful symbols and stories that highlight the vast scope of human experience – which is uniquely relevant to you as a therapist, healer, and business owner.
The tarot teaches us practical lessons about your ideal client’s journey, how to bring more specificity and storytelling into your copy, and how to conceptualize how you help your clients in a whole new way.
Listen in: What Tarot Can Teach You About Copywriting 🔮
In this enchanting episode, we dive deep into…💫
How the Major Arcana reflects your ideal client’s journey
How to connect with the suits (swords, pentacles, wands, cups) for more compelling copy
Using tarot numerology to understand your ideal client’s deepest desires and biggest pain points
How to embody the Magician, Emperor, High Priestess, or the Hermit when you’re writing
The ‘why’ of popular copywriting formulas - and how to step into the flow
Accessing the wisdom of the tarot when your creative juices are running low
This podcast is ideal for anyone who:
Loves tarot (newbie or seasoned) and wants to apply this passion to their copy + writing routine
Enjoys learning the rules within tarot and copy so they can break them
Wants to look at copywriting in a whole different way than you've probably seen it
Is a highly visual person and loves the idea of visual prompts to help write their copy
Real talk: this is one of the most unconventional podcasts I’ve done this year.
I’ve always kept my woo-woo side under wraps, afraid that people wouldn’t take me as seriously as a copywriter (or therapist!) if I were to share this part of me
It was a disservice. I was hiding a part of me that wasdeeply observant, creative, and able to write copy from a place of feeling and flow, rather than rigid outdated rules.
This podcast interview is the love child of merging my copywriting brain with my witchy, tarot side. I hope you enjoy it!
Here’s to embracing all parts of you,
💜 Ari
