Seasonal Website Tending: 6 Thoughtful Ways to Refresh Your Online Presence + Enhance Client Experience

Are you short on time, but your website could use a little freshening up?

Here are 6 ideas to help sweep the cobwebs off your website, listed from least to most time-consuming, with a corresponding resource to help give you the nudge.

Doing even just one of these spring cleaning items will elevate the experience of your website visitors, making them more likely to stay on your website, explore your content, and book a call.

Seasonal Tending for Your Website

1. Update your website with modern, inclusive imagery

If you haven't refreshed the photos on your website for a couple of years, consider updating with ones that reflect the identities and experiences of your ideal clients. You can find free and paid stock photo websites with a quick web search.

👨🏾‍❤️‍💋‍👨🏻 ​I like this gallery for images of gender-diverse individuals, couples, and groups.​

2. Resolve broken links

Load up with your favorite snacks and click through to ensure every link on your website works and goes to where it needs to. A smooth website experience ensures less friction and better conversion when clients are reaching out.

🎧 Here’s a great lo-fi playlist while you do that.

3. Refresh old blogs

Do you have a great blog that you could update for 2025? Set a timer for 15 minutes and go through it as quickly as possible to update it for what your clients experience now.

​🔗 This blog will help you refresh your headlines.

4. Audit copy for right-fit

Does your website still accurately reflect your ideal client and the results you help them achieve? Your specializations and clinical interests may have evolved. Make sure your copy reflects that.

➡️ ​Considering two niches? Read this first.

5. Refresh your bio

You've grown, changed, and probably have a few more tricks in your therapist hat. Maybe even guested on a podcast or two? Ensure your bio is updated to reflect who you are now and where you're headed.

➡️ Start by asking yourself this question.

6. Update your headshots

Are you still using photos from 10 years ago? Or a selfie with you and your dog? Professional images create an immediate connection and build trust. Have a friend take a few photos in your element or consider a professional branding shoot.

​🔗 Here’s how I ensured my headshots tied into my copy and design.

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